Ara
Toplam kayıt 9, listelenen: 1-9
Analysis of the Multi-Item Dimensionality of Patients' Perceived Value in Hospital Services
(Springer, 2012)
The purpose of this research is to analyse the multi-item dimensionality of patients' perceived value in hospital service. A total of 564 patients administered to Gulhane Military Medical Academy were surveyed. Sample ...
Effective Marketing in Contemporary Globalism
(IGI Global, 2014-06)
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore ...
Factors Affecting Electronic Service Brand Equity
(IGI Global, 2013-11)
The purpose of this study is to determine the factors affecting electronic service brand equity and to investigate consumers’ perceptions of the electronic service brands they prefer. Additionally, the study, based on the ...
Islamic marketing as a new marketing trend: an application for determining consumers’ Islamic bank selection criteria
("Business Perspectives" Banks and Bank Systems International Research Journal, 2014)
In recent years, Islamic banks have been preferred more and more by consumers. The purpose of this study is to determine consumer attitudes towards Islamic banks and to examine the criteria which affect consumers’ bank ...
INVESTIGATION ON TURKISH CONSUMERS’ ECOLOGICAL PURCHASING BEHAVIOURS ON CITIES BASIS IN TERMS OF THE DEMOGRAPHIC VARIABLES
(1ST INTERNATIONAL TURKEY & JAPAN ENVIRONMENT AND FORESTRY SYMPOSIUM, 2010)
With this study, it is aimed to inform about ecological products of all public and private sector administrators who offer products and services to Turkish consumers and also Turkish consumers in particular and also to ...
Pazarlama'da Etik
(AÇILIM KİTAP, 2013-10)
[Abstract Not Available]
Lojistik İlkeleri ve Yönetimi
(Seçkin Yayıncılık, 2014)
Önsöz Lojistik, günümüzün önemi günden güne daha iyi anlaşılan bilim alanlarından biridir. Bu durum, iş piyasasının müşteri beklentileri doğrultusunda değişim süreci içerisinde geliştirdiği çözümlerin, piyasanın kendi ...
Toplam Kalite Yönetimi
(Seçkin Yayıncılık, 2013)
Giriş Dünyamızda son yüz yılda meydana gelen hızlı değişiklik-lerle birlikte, kalite anlayışı ve kaliteye bakış açısında önemli değişmeler olmuştur. Şüphesiz günümüzde kalite, kullanım, uygunluk ve ilişki gibi geniş bir ...
Transcultural Marketing for Incremental and Radical Innovation
(IGI Global, 2013-11)
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of ...