INVESTIGATION ON TURKISH CONSUMERS’ ECOLOGICAL PURCHASING BEHAVIOURS ON CITIES BASIS IN TERMS OF THE DEMOGRAPHIC VARIABLES

Abstract

With this study, it is aimed to inform about ecological products of all public and private sector administrators who offer products and services to Turkish consumers and also Turkish consumers in particular and also to raise awareness to this issue by detecting how Turkish consumers' ecological purchasing behaviours change according to their demographic variables. In Turkey, 1820 surveys from 28 cities which have populations over a number of 1% of general population rate were evaluated. From the findings of the evaluation, it was understood that in terms of demographic variables only the "income" demographic variable was showing a significant difference conversely “Gender", "Marital Status", "Age", "Profession" and "Education" were not. When we focus on this research that was conducted in 28 cities, considering the higher overall average at 4.07, it has been identified that while 11 cities were under the overall average, the other 17 cities were all over it.