Yayıncı "IGI Global" için listeleme
Toplam kayıt 24, listelenen: 1-20
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Artificial intelligence in health and applications
(IGI Global, 2023)Artificial intelligence technologies are tools that develop with the contribution of different disciplines from statistics to computer science. These tools contribute to the health sector in many ways, from reducing medical ... -
Chingiz Aitmatov's grand narrative
(IGI Global, 2021)Beyond political and cultural criticisms, grand narratives have the authority to disclose real facts. This authority is most effective in the field of culture. Grand narratives are the universal presentation of local ... -
Civic literacy and engagement
(IGI Global, 9 April 20)This section elaborates on the definition, significance, and promotion strategies of civic literacy. The implementation of civic literacy within the context of life skills and social studies courses is extensively discussed, ... -
Cyberwars and national business systems from a macro-institutional perspective
(IGI Global, 2023)From the past to the present, strategies have been developed for business internationalization in the context of strategic management. These strategies have been examined theoretically and practically. To give an example ... -
Effective Marketing in Contemporary Globalism
(IGI Global, 2014-06)The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore ... -
Electronic word-of-mouth: Factors affecting consumer review writing behavior on electronic platforms
(IGI Global, 2014)This chapter examines the effects of word-of-mouth motivations and culture on electronic word-of-mouth behavior. This chapter also focuses on the effects of cultural values on electronic word-of-mouth behavior. Within the ... -
Evaluation of the disaster tourism potential of countries
(IGI Global, 2022)Disasters are tragic events that cause losses. The curiosity of people to feel sadness and pain motivates disaster tourism. Each disaster region has the potential for disaster tourism, which offers various benefits. This ... -
Factors Affecting Electronic Service Brand Equity
(IGI Global, 2013-11)The purpose of this study is to determine the factors affecting electronic service brand equity and to investigate consumers’ perceptions of the electronic service brands they prefer. Additionally, the study, based on the ... -
Factors affecting electronic service brand equity
(IGI Global, 2013)The purpose of this study is to determine the factors affecting electronic service brand equity and to investigate consumers' perceptions of the electronic service brands they prefer. Additionally, the study, based on the ... -
Gastronomic festival tours in Turkey: Motivations and expectations of tourists
(IGI Global, 2023)The demand for gastronomy tourism has been increasing in recent years, and gastronomy tours and festivals are marketed as an important gastronomic product in meeting this demand. However, research on the motivation and ... -
Green development: Case of Turkey, Norway, and China
(IGI Global, 2016)The focus of this chapter is to assess green or sustainable development concept because of its increased importance throughout the world. Droughts, environmental degradation, air pollution, greenhouse gas emissions are ... -
Handbook of research on effective marketing in contemporary globalism
(IGI Global, 2014)The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore ... -
The impact of blockchain technology on accounting, auditing, and assurance practices: Turkey case
(IGI Global, 2023)The purpose of this study is to examine the impact of blockchain technology on accounting, auditing, and assurance practices. For this purpose, the relevant national and international literature on the accounting, auditing, ... -
Integrating sustainability into HR practices using the best worst method
(IGI Global, 26 January)This chapter delves into the intricate task of integrating sustainability principles into human resources practices using analytical methods as a guiding framework. It unveils the potential for harmonizing various ... -
The investigation of the relationship between technology readiness and technological resistance: The case of Istanbul airport
(IGI Global, 17 July 20)While new generation technologies are produced, the readiness of the society in which they are produced to the technology to be presented is an important factor that will enable enterprises to obtain maximum benefit from ... -
Marketing approach for non-profit organizations
(IGI Global, 2016)All marketing definitions focus on the same point: customer orientation and the satisfaction of customer needs. Within this framework, although marketing approach in most of studies primarily deal with institutions and ... -
The measurement of employee welfare and its effects on the output level
(IGI Global, 2021)Welfare, in general, refers to both economic and social prosperity of individuals. From an economic point of view, individuals are very important actors of the labour market in the production process. This chapter focuses ... -
Optimizing customer service with chatbots
(IGI Global, 15 April 2)This chapter explores the intricate domain of enhancing customer service through strategically employing chatbots. It thoroughly investigates diverse optimization techniques, underscoring the vital role of refining chatbot ...
