NEW COMMUNICATION TECHNOLOGIES AND CHANGING CONSUMPTION STRUCTURE: A RESEARCH ON UNIVERSITY STUDENTS

Abstract

Today, because of the developments in mass communication and information technologies, a number of changes in consumption habits of people have seen. The borders between countries has not gone with globalization and the consumption has gained an international dimension. The number and nature of requests and needs have changed compared to the past in our worldwhich is lived a newtechnologicalrevolution. Forexample, the consumerswhouseonly a simple phone or computer at past don'tsettle anymore with these, they desire to have the communication tools which are new in market and they desire to replace the old with the new. Especially, the social media tools, tablet computers, smartphones which are used among theyoung widespreadly and increasingly day by day started to take the place of traditional media and began to rival them. This study aims to reveal and determine how the students use new communication technologies and how is their attitude about these technologies. Our study which applied the face to face interview survey method covers the students of Selcuk University Faculty of Communication, Karadeniz Technical University Faculty of Communication, Cumhuriyet University Faculty of Communication and Gümüşhane University Faculty of Communication.