HOW PRO-ENVIRONMENTAL AND SAVING BEHAVIOURS DETERMINE ORGANIC PRODUCT AND SECOND-HAND PRODUCT PURCHASE INTENTIONS: A STUDY IN TURKEY

Abstract

The study focuses on sustainable consumption, which has recently gained popularity. The study seeks to ascertain the effects of pro-environmental behaviour and saving behaviour, both of which are constructs of sustainable consumption behaviour, on the organic and second-hand product purchase intention. Convenience sampling method was used in the collection of data, in which any consumer could participate, and the data were collected with a prepared online questionnaire. According to the findings of the study conducted on 595 Turkish consumers, pro-environmental behaviour and saving behaviour have positive effects on second-hand product purchase intentions, while pro-environmental behaviour has a positive effect on organic product purchase intention and saving behaviour has a negative effect on it. These findings make significant contributions to the literature and practice of sustainable consumption. © 2023, Institute of Social Sciences Ivo Pilar. All rights reserved.