| dc.description.abstract | In terms of ınstitution and managers, institutional reputation increasingly stands out as a factor which gains value. The benefits of being reputable to institutions, revealed that the creation of an institution reputation and continuation should be a strategic necessity. At present, identification of institution strategy and implementation in process, any of the parameters taken into account in the implementation is also institution reputation. Obtaining and maintaining institution reputation is mostly based on relationship between the organization and, the employees of that institution. Institution reputation is a result of effective communication with employees and shareholders, employees have an important place in managing the reputation of the institution,. employees of institution play an active role in all the process from the beginning to the presentation of products and services. Attitudes and behaviors in situation which is communicated with employees and shareholders affect perception and assessment against organization. employees who consider himself that part of the institution with high motivation and morale, also make himself valuable plays a positive role in relationship of organization’s shareholder Reputation of institution is what is a mirror of events in this institution. Having qualified management and quality employees makes it different from its competitors. Agency developing the reputation acquired stronger position in their negotiating in the labor market. Institution with high reputation high, reach easier to financial opportunities. they are tolerated in the negativity that may arise in the relationship with shareholders. They have been successful in crisis and risk management. Reputable institutions attract more qualified workforce and provide higher production. They can show skilled labor in institution. They can market higher prices their products or services. Thus, they are able to obtain significant advantages over competitors. In this study it has tried to demonstrated that corporate reputation is an affective element on organizational commitment. With This assumption description of the organizational commitment, institutional reputation, components and their relationships with each other are analyzed in literature. Institution reputation and the concept and components of the organizational commitment was first examined. In studies made the concept definition and component different cultures of the countries, ıt is analyzed that scale is understandable, worldwide, and the components of the scale of assessment that they have developed Fombr and friends. An overall evaluation of the base of reputation is based on trust. Confidence to institution strengthens the credibility and reputation of the institutions. To trust on institution, first of all the activities of the organization should be open. The aim is to declare the vehicle and goals in a transparent manner. It reflects the selfconfidence of institution.. Institutions also should take into criticism from internal and external stakeholders. It must demonstrate a clear and definite principles of the activities in which and should adhere to this principle. ınstitutional trust, represents the belief that comply with the shareholders of the organization's ethics. Reliable to institution is also the credibility of the institutions provided by the employee. The most important element is mutual obligation, oath in the formation of confidence to employees work and mutual obligations. Respect, sympathy, admiration constitute the reputation of an institution so ıt must be qualified product and service. When products are perceived as qualified, the point of view can change for shareholder. For this, it is necessary to offer the high quality products and services. Offered products and services show positive experiences related to the changing viewpoints of the stakeholders in the institution. On the other hand in order to become a pioneer and leader in the same sector, the influence of high power, which can motivate, direct and capable leaders and managers ıt is necessity to be good manager. As an important part of the corporate vision of the large, foreboding are formed by strong leaders who can see the future and institutions. Corporate leaders and an important symbol in terms of attitude and behavior of the institutions they say. The behavior of leaders is very effective in critical situations on the reputation of the institution. It is easier that the idea of a people's organization is with more concrete than abstract object In the study, organizational commitment, researchers revealed within classifications in the literature, the most widely accepted and used model model based on Allen and Meyer's are classified. One of the most important stakeholders of the institution with the relationships between the employees, their commitment to the organization the reputation of the institution were investigated. Each made size scan of studies done on this subject of those surveyed in the research results revealed that effective as of enterprise on the organizational commitment to corporate reputation management perceptions of the organizational commitment (affective commitment, continuance commitment and normative commitment) between the positive and concluded that there is a significant relationship It has been shown to be reached. Employees and the reputation and loyalty relationships between institutions affect the way each ascending and descending in the same direction for both sides. The success of the institution, and the resulting performance of the employees as well as material values depend on the quality and adhere to the organization they work to qualified personnel. Emotional commitment is closely related to the emotional responses to environment. It is stated that emotional binding to the corporation of a person, identifying with corporation and remaining with her own desire and preferences. Commitment is related to satisfaction providing from commitment to the profession and from job. Employees who enhanced their emotional commitment are loyal workers dedicated themselves to the organization. On the other hand employees ongoing to remain in institutions continue to remain because they care about what will be the future location of organization. Because of benefits of remaining in organization or costs of leaving employee make a choice leave or not from corporation. Some other employees feel a necessity to continue to work with the idea that it is the moral and right to to remain in the organization and moral obligation to the organization. There are various factors affecting commitment to the corporation. Definition of the work for the employees and clearly identifying the organizational role of the aim to be open and transparent institutions, the workplace positive working atmosphere, charm and value of the work is important. Meet the expectations of the level of employee participation in decisions, motivation, continuous feedback on performance, factors such as social interaction opportunities increase employee commitment to the organization. The size of the organization, structure, working conditions, wage system, career opportunities, culture, management methods, hierarchical structure are other factors affecting adherence. The relationship between employees and the organization's reputation is bidirectional. As influential in shaping the perceptions of stakeholders agency employees are influenced by the other institutions as perceived by the public. As a result, corporate reputation is connected with commitment of employees that undertake an active role in the acquisition and maintaining of corporate reputation. Be an employee in an institution that has a strong reputation among the public make employee reputable and working longer in the organization. In order to attribution to protection and sustain the organization's reputation, employee should be aware of the responsibility and develop the personal qualities. Indeed, highly respected institutions think about the future of the reputation by keeping talented and equipped people in their structure. To manage the high-reputable institutions are in need of qualified employees as well. Therefore qualified employees and institutions with a strong reputation are dependent on each other. Better quality employees through a high reputation can be maintained at institutions by attractiving and benefit from the knowledge and ability. Institution’s charm and unwillingness to leave of employee provide the motivation of employees more easily. Thus, it should be motivated to more effort by identifying herself emotionally with her work. Institutions, in order to achieve these advantages gained the reputation, should create an emotional bond with stakeholders and create admiration, positive feelings respect and sympathy towards the institution. And service quality standards of the products should be kept stable and high. On the other hand, it is possible to obtain corporate reputation by fulfilling social responsibilities of the institutions, giving importance to public health, environmental protection, and finding solutions to social problems. In addition, a strong corporate reputation organization is related to caring about employees ideas and creation of favorable conditions of work as well as depends on corporate executives’ leadership,. The success of institutions should be measured with not only employees’ performance and competence, but also adherence to organization in which well qualified staff work. Working many years in an organization is a indicator of confidence and stabilty. | en_US |
