| dc.contributor.author | Christiansen, B. | |
| dc.contributor.author | Yıldız, Salih | |
| dc.contributor.author | Yıldız, Emel | |
| dc.date.accessioned | 2021-11-09T19:37:33Z | |
| dc.date.available | 2021-11-09T19:37:33Z | |
| dc.date.issued | 2013 | |
| dc.identifier.isbn | 9781466647503; 1466647493; 9781466647497 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12440/2971 | |
| dc.description.abstract | [No abstract available] | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | IGI Global | en_US |
| dc.relation.ispartof | Transcultural Marketing for Incremental and Radical Innovation | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.title | Preface_2 | en_US |
| dc.type | editorial | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| dc.description.scopuspublicationid | 2-s2.0-84944937100 | en_US |
| dc.department | Fakülteler, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü | en_US |
| dc.identifier.startpage | xxiii | en_US |
| dc.contributor.institutionauthor | Yıldız, Salih | |
| dc.identifier.doi | 10.4018/978-1-4666-4749-7_g2 | |
| dc.identifier.endpage | xxvi | en_US |
| dc.authorscopusid | 57213586476 | |
| dc.authorscopusid | 56915394700 | |
| dc.authorscopusid | 56915460300 | |
