| dc.contributor.author | Christiansen, B. | |
| dc.contributor.author | Yıldız, Salih | |
| dc.contributor.author | Yıldız, Emel | |
| dc.date.accessioned | 2021-11-09T19:37:31Z | |
| dc.date.available | 2021-11-09T19:37:31Z | |
| dc.date.issued | 2014 | |
| dc.identifier.isbn | 9781466662230; 9781466662216 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12440/2953 | |
| dc.description.abstract | [No abstract available] | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | IGI Global | en_US |
| dc.relation.ispartof | Handbook of Research on Effective Marketing in Contemporary Globalism | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.title | Preface | en_US |
| dc.type | editorial | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| dc.description.scopuspublicationid | 2-s2.0-84945335504 | en_US |
| dc.department | Fakülteler, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü | en_US |
| dc.identifier.startpage | xx | en_US |
| dc.contributor.institutionauthor | Yıldız, Salih | |
| dc.identifier.endpage | xxiv | en_US |
| dc.authorscopusid | 57213586476 | |
| dc.authorscopusid | 56915394700 | |
| dc.authorscopusid | 56915460300 | |
