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dc.contributor.authorAslan, E.Ş.
dc.contributor.authorGüllüpunar, H.
dc.date.accessioned2021-11-09T19:37:27Z
dc.date.available2021-11-09T19:37:27Z
dc.date.issued2016
dc.identifier.isbn9783653069594; 9783631675373
dc.identifier.urihttps://hdl.handle.net/20.500.12440/2917
dc.description.abstractHaving become today's most strategic commercial products, brands have reached a better economic size than most countries. One of the most important reasons is trust in brands. For the man who built his social presence on the sense of trust, brands are seen as the products manifesting that sense. Brand trust has a great effect on preferring a product that has reached a brand value rather than any other product, and paying a higher price for that brand than for others. The present study aims to measure which factors influence the consumer to trust in a brand, and whether brand trust has an effect on the consumer's buying behavior. The survey technique has been used in the study conducted with the consumers' preferred shopping centers. The obtained data has been analyzed in various ways by using the SPSS 15 software program. © Peter Lang GmbH 2016. All rights reserved.en_US
dc.language.isoengen_US
dc.publisherPeter Lang AGen_US
dc.relation.ispartofTrust in Communication Managementen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleThe effect of brand trust on consumers' buying behavior: A study on forum Trabzon shopping center consumersen_US
dc.typebookParten_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.description.scopuspublicationid2-s2.0-85016061147en_US
dc.department[Belirlenecek]en_US
dc.identifier.startpage83en_US
dc.contributor.institutionauthor[Belirlenecek]
dc.identifier.doi10.3726/978-3-653-06959-4
dc.identifier.endpage102en_US
dc.authorscopusid57193716523
dc.authorscopusid57193704203


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