Konu "Brand Finance Turkey-100; Brand value; Firm growth; MSD expenditures; Operating income; R&D expenditures; Sales" için Scopus İndeksli Yayınlar Koleksiyonu listeleme
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The effect of firm growth on brand value: Evidence from brand finance Turkey-100
(Asian Economic and Social Society, 2019)A variety of groups are increasingly using brand value for different purposes; thus, a range of consultancy firms calculate, by different methods, and publish brand values annually. The effect of many variables on brand ...