Ara
Toplam kayıt 4, listelenen: 1-4
Factors Affecting Electronic Service Brand Equity
(IGI Global, 2013-11)
The purpose of this study is to determine the factors affecting electronic service brand equity and to investigate consumers’ perceptions of the electronic service brands they prefer. Additionally, the study, based on the ...
NEW COMMUNICATION TECHNOLOGIES AND CHANGING CONSUMPTION STRUCTURE: A RESEARCH ON UNIVERSITY STUDENTS
(12th International Symposium Communication in the Millennium, CIM 2014, e-book, 2014)
Today, because of the developments in mass communication and information technologies, a number of changes in consumption habits of people have seen. The borders between countries has not gone with globalization and the ...
Transcultural Marketing for Incremental and Radical Innovation
(IGI Global, 2013-11)
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of ...
Preface of Numerical Functional Analysis
(American Institute of Physics Inc., 2019)
[No abstract available]