Ara
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Factors Affecting Electronic Service Brand Equity
(IGI Global, 2013-11)
The purpose of this study is to determine the factors affecting electronic service brand equity and to investigate consumers’ perceptions of the electronic service brands they prefer. Additionally, the study, based on the ...
İlişki Odaklı Pazarlama Bileşenlerinin Tüketici Sadakati Üzerindeki Etkisi: Bankacılık Sektöründe Bir Uygulama
(13. Pazarlama Kongresi Nevşehir Üniv. İİBF, 2008-10-25)
[Abstract Not Available]