Ara
Toplam kayıt 2, listelenen: 1-2
Marketing approach for non-profit organizations
(IGI Global, 2016)
All marketing definitions focus on the same point: customer orientation and the satisfaction of customer needs. Within this framework, although marketing approach in most of studies primarily deal with institutions and ...
Electronic word-of-mouth: Factors affecting consumer review writing behavior on electronic platforms
(IGI Global, 2014)
This chapter examines the effects of word-of-mouth motivations and culture on electronic word-of-mouth behavior. This chapter also focuses on the effects of cultural values on electronic word-of-mouth behavior. Within the ...