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Toplam kayıt 28, listelenen: 21-28
Tüketicilerin Marka Tercihlerinde Etkili Olan Faktörler le Marka maj ’n n Marka De eri Üzerindeki Etkileri: Trabzon Örne i
(Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 2010-08)
Bu çal mada, tüketicilerin sat nalma davran lar nda etkili olan faktörlerin marka de eri bile enleri üzerindeki etkilerinin ve bu bile enler ile marka imaj n n marka de eri üzerindeki etkileri ve bu etkilerin yönlerinin ...
Handbook of research on effective marketing in contemporary globalism
(IGI Global, 2014)
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore ...
The measurement of distributor performance with a multi-criteria decision making method
("Business Perspectives" Innovative Marketing International Research Journal, 2013)
Performance measurement is gained importance by academicians and businesses. By measuring performance businesses can see what they achieve, quantify their effectiveness, identify opportunities for improvement and compare ...
Transcultural Marketing for Incremental and Radical Innovation
(IGI Global, 2013-11)
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of ...
Transcultural marketing for incremental and radical innovation
(IGI Global, 2013)
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of ...
Preface_3
(IGI Global, 2013)
[No abstract available]
Preface_2
(IGI Global, 2013)
[No abstract available]
Preface
(IGI Global, 2014)
[No abstract available]