Browsing by Publisher ""Business Perspectives" Banks and Bank Systems International Research Journal"
Now showing items 1-1 of 1
-
Islamic marketing as a new marketing trend: an application for determining consumers’ Islamic bank selection criteria
("Business Perspectives" Banks and Bank Systems International Research Journal, 2014)In recent years, Islamic banks have been preferred more and more by consumers. The purpose of this study is to determine consumer attitudes towards Islamic banks and to examine the criteria which affect consumers’ bank ...
