Kurum Yazarı "Baltaci, Duygu Çinar" İçin Listeleme

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The relationships between the multidimensional planned behavior model, green brand awareness, green marketing activities, and purchase intention

Baltaci, Duygu Çinar; Durmaz, Yakup; Baltaci, Furkan (PubMed Disclaimer, 2024 Jun)

Introduction: This study investigates the determinants impacting consumer purchasing behavior. Methods: Utilizing multidimensional planned behavior theory alongside measures of brand awareness and green brand awareness, ...