Yazar "Yildiz, E." için listeleme
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Electronic word-of-mouth: Factors affecting consumer review writing behavior on electronic platforms
Yildiz, E.; Ayyildiz, H. (IGI Global, 2014)This chapter examines the effects of word-of-mouth motivations and culture on electronic word-of-mouth behavior. This chapter also focuses on the effects of cultural values on electronic word-of-mouth behavior. Within the ... -
Influence of facebook applications on consumer purchase intention: A case study of generation Y
Yildiz, S.; Yildiz, E.; Tehci, A. (Peter Lang AG, 2017)[No abstract available]
