Yazar "Ibrahim, Blend" için listeleme
-
Past, present, and future scene of influencer marketing in hospitality and tourism management
Polat, Eray; Çelik, Fati; Ibrahim, Blend; Gursoy, Dogan (Routledge, 2024)This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T) field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies research themes, theoretical ... -
Unpacking the power of user-generated videos in hospitality and tourism: a systematic literature review and future direction
Polat, Eray; Çelik, Fatih; Ibrahim, Blend; Köseoglu, Mehmet Ali (Routledge, 2023)We review user-generated video (UGV)-research in hospitality and tourism (H&T), provide an overview of its current-state, and suggest ways forward. We adopted a systematic literature review methodology and reviewed 66 ...
