Yazar "Chiristiansen, Bryan" için listeleme
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Effective Marketing in Contemporary Globalism
Chiristiansen, Bryan; Yıldız, Salih; Yıldız, Emel (IGI Global, 2014-06)The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore ... -
Transcultural Marketing for Incremental and Radical Innovation
Chiristiansen, Bryan; Yıldız, Salih; Yıldız, Emel (IGI Global, 2013-11)As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of ...
