Yazar "Büyükdağ, Naci" için listeleme
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The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model
Acar, Ayşegül; Büyükdağ, Naci; Türten, Burak; Diker, Ersin; Çalışır, Gülsüm (Springer Nature, December 2)This study investigated the relationship between brand identity, brand lifestyle congruence, brand satisfaction, and repurchase intention. In addition, this study examined how the primary reference group’s family and ...
