Yazar "Ayyildiz, H." için listeleme
-
Electronic word-of-mouth: Factors affecting consumer review writing behavior on electronic platforms
Yildiz, E.; Ayyildiz, H. (IGI Global, 2014)This chapter examines the effects of word-of-mouth motivations and culture on electronic word-of-mouth behavior. This chapter also focuses on the effects of cultural values on electronic word-of-mouth behavior. Within the ... -
Marketing approach for non-profit organizations
Ayyildiz, H.; Akmermer, B.; Akyüz, A.M. (IGI Global, 2016)All marketing definitions focus on the same point: customer orientation and the satisfaction of customer needs. Within this framework, although marketing approach in most of studies primarily deal with institutions and ...
