Yazar "Aslan, Emre S." için listeleme
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The Slogan Effect: The Power Of Brand Discourse In Liking And Purchasing Behaviour
Aslan, Emre S.; Demirel, Cagatay (Univ Ss Cyril & Methodius Trnava, Fac Mass Media Communication, 2021)Discourses have been a determiner effect through human history. However, only with the development of communication technologies and globalization of trade the strategic importance of discourse has increased. Especially ... -
SOCIAL MEDIA USAGE OF BRANDS DURING THE COUP ATTEMPT: A STUDY ON TWITTER DURING JULY 15TH 2016 IN TURKEY
Aslan, Emre S.; Turten, Elif (Univ Ss Cyril & Methodius Trnava-Ucm Trnava, 2018)Brands are a part of society because they are human made products so they are affected by social, political, cultural and military events. As a result they determine strategies to protect themselves, to continue to exist ...
