Yazar "Acar, Ayşegül" için listeleme
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Aspect-Based Sentiment Analysis on Social Media Comments (Twitter) : The Attributes of Service Robots in the Hotel and Restaurant Industry
Acar, Ayşegül; Türten, Burak; Diker, Ersin (Routledge, 2024)Service robots are becoming more prevalent in the service industry, yet the impact they have on customer experiences is not well-documented. This study identified consumer emotions toward service robots in hotels and ... -
The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model
Acar, Ayşegül; Büyükdağ, Naci; Türten, Burak; Diker, Ersin; Çalışır, Gülsüm (Springer Nature, December 2)This study investigated the relationship between brand identity, brand lifestyle congruence, brand satisfaction, and repurchase intention. In addition, this study examined how the primary reference group’s family and ...
