Browsing Gastronomi ve Mutfak Sanatları Bölümü Koleksiyonu by Subject "celebrity endorsement"
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Past, present, and future scene of influencer marketing in hospitality and tourism management
(Routledge, 2024)This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T) field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies research themes, theoretical ...