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Toplam kayıt 16, listelenen: 11-16
Factors Affecting Electronic Service Brand Equity
(IGI Global, 2013-11)
The purpose of this study is to determine the factors affecting electronic service brand equity and to investigate consumers’ perceptions of the electronic service brands they prefer. Additionally, the study, based on the ...
NEW COMMUNICATION TECHNOLOGIES AND CHANGING CONSUMPTION STRUCTURE: A RESEARCH ON UNIVERSITY STUDENTS
(12th International Symposium Communication in the Millennium, CIM 2014, e-book, 2014)
Today, because of the developments in mass communication and information technologies, a number of changes in consumption habits of people have seen. The borders between countries has not gone with globalization and the ...
Transcultural Marketing for Incremental and Radical Innovation
(IGI Global, 2013-11)
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of ...
Evaluation of the disaster tourism potential of countries
(IGI Global, 2022)
Disasters are tragic events that cause losses. The curiosity of people to feel sadness and pain motivates disaster tourism. Each disaster region has the potential for disaster tourism, which offers various benefits. This ...
Artificial intelligence in health and applications
(IGI Global, 2023)
Artificial intelligence technologies are tools that develop with the contribution of different disciplines from statistics to computer science. These tools contribute to the health sector in many ways, from reducing medical ...
Long distance relationship with workplace: Remote work and workplace spirituality
(Emerald Publishing, 2023)
In this study, workplace spirituality is discussed in the context of remote work and the COVID-19 pandemic. First, the focus is on the changes in the meaning and function of employees in the organization during the ...