Yayıncı "IGI Global" Fakülteler için listeleme
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Artificial intelligence in health and applications
(IGI Global, 2023)Artificial intelligence technologies are tools that develop with the contribution of different disciplines from statistics to computer science. These tools contribute to the health sector in many ways, from reducing medical ... -
Chingiz Aitmatov's grand narrative
(IGI Global, 2021)Beyond political and cultural criticisms, grand narratives have the authority to disclose real facts. This authority is most effective in the field of culture. Grand narratives are the universal presentation of local ... -
Effective Marketing in Contemporary Globalism
(IGI Global, 2014-06)The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore ... -
Evaluation of the disaster tourism potential of countries
(IGI Global, 2022)Disasters are tragic events that cause losses. The curiosity of people to feel sadness and pain motivates disaster tourism. Each disaster region has the potential for disaster tourism, which offers various benefits. This ... -
Factors Affecting Electronic Service Brand Equity
(IGI Global, 2013-11)The purpose of this study is to determine the factors affecting electronic service brand equity and to investigate consumers’ perceptions of the electronic service brands they prefer. Additionally, the study, based on the ... -
Transcultural Marketing for Incremental and Radical Innovation
(IGI Global, 2013-11)As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of ...