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The effect of brand trust on consumers' buying behavior: A study on forum Trabzon shopping center consumers

Aslan, E.Ş.; Güllüpunar, H. (Peter Lang AG, 2016)

Having become today's most strategic commercial products, brands have reached a better economic size than most countries. One of the most important reasons is trust in brands. For the man who built his social presence on ...

The effect of the political leader's level of "Trust" on the "Credibility" perception of the political messages: Case of the Turkish general parliamentary election on November 1, 2015

Güllüpunar, H.; Aslan, E.Ş. (Peter Lang AG, 2016)

Trust is an important factor in the individual's perception of the environment. Even if trust is interpreted as a sense growing voluntarily, it is actually formed as a result of perception management. In this regard, it ...