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Toplam kayıt 22, listelenen: 11-20
Effective Marketing in Contemporary Globalism
(IGI Global, 2014-06)
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore ...
Factors Affecting Electronic Service Brand Equity
(IGI Global, 2013-11)
The purpose of this study is to determine the factors affecting electronic service brand equity and to investigate consumers’ perceptions of the electronic service brands they prefer. Additionally, the study, based on the ...
Islamic marketing as a new marketing trend: an application for determining consumers’ Islamic bank selection criteria
("Business Perspectives" Banks and Bank Systems International Research Journal, 2014)
In recent years, Islamic banks have been preferred more and more by consumers. The purpose of this study is to determine consumer attitudes towards Islamic banks and to examine the criteria which affect consumers’ bank ...
PARTICIPATION BANKS’ CONTRIBUTION TO THE ECONOMY: THE CASE OF TURKEY
(2014-08-01)
Participation Banking growing with a rising trend in the world, has become a major role in
financial market. Participation banks aim to survive with the least damage by marketing
derivative products rather than taking ...
The measurement of distributor performance with a multi-criteria decision making method
("Business Perspectives" Innovative Marketing International Research Journal, 2013)
Performance measurement is gained importance by academicians and businesses. By measuring performance businesses can see what they achieve, quantify their effectiveness, identify opportunities for improvement and compare ...
A Study on The Recycling Practices and The Reasons of The Increase in Domestic Wastes in Turkey
(International Journal of Social and Economic Sciences, 2014)
Abstract Recycling is the re-processing activity in which wastes with different characteristics are regained in the economy. Waste management includes the collecting, transportation, recycling, destroying, or storing of ...
Transcultural Marketing for Incremental and Radical Innovation
(IGI Global, 2013-11)
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of ...
Examining the role of urban-industrial symbiosis in the circular economy: an approach based on N-Force field theory of change and N-ISM-Micmac
(Springer, 2023)
The circular economy (CE) refers to a new industrial paradigm that contrasts with the linear supply chain structure based on a "take, make, use, dispose" pathway. Due to its potential contributions to improving the CE, ...
Identification of the drivers of and barriers to COVID-19 vaccine intake behavior using a mixed-method design: implications from a developing country
(Elsevier B.V., 2023)
Various COVID-19 vaccines are available across the world. However, short phases of clinical trials for emergency use and myriad rumors about and misinformation on vaccines spread through different media sources, induce ...
A decIsIon-makIng approach for open InnovatIon model selectIon In the TurkIsh automotIve Industry
(Inderscience Publishers, 2023)
The concept of open InnovatIon (OI) has become crucIal In the sustaInable competItIveness of IndustrIes. The selectIon and applIcatIon of approprIate OI models for busInesses also compose an Important research questIon. ...