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Analysis of the Multi-Item Dimensionality of Patients' Perceived Value in Hospital Services
(Springer, 2012)
The purpose of this research is to analyse the multi-item dimensionality of patients' perceived value in hospital service. A total of 564 patients administered to Gulhane Military Medical Academy were surveyed. Sample ...
Effective Marketing in Contemporary Globalism
(IGI Global, 2014-06)
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore ...
Islamic marketing as a new marketing trend: an application for determining consumers’ Islamic bank selection criteria
("Business Perspectives" Banks and Bank Systems International Research Journal, 2014)
In recent years, Islamic banks have been preferred more and more by consumers. The purpose of this study is to determine consumer attitudes towards Islamic banks and to examine the criteria which affect consumers’ bank ...