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How does corporate social responsibility create customer loyalty? The role of corporate image
(Emerald Group Publishing Ltd, 2017)
Purpose - This paper aims to investigate whether corporate image has a mediating effect on the influence of corporate social responsibility (CSR) on customer loyalty in independent hotels. Design/methodology/approach - ...
Thoughts of City Hotels as regards Outsourcing Strategies
(Turizm & Araştırma Dergisi, 2013-07)
Abstract Depending on the speed of increasing competition, the desire of covering costumers’ demands and expectations, hence providing pleasure, has led businesses to use some management strategies in their activities. ...