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Handbook of research on effective marketing in contemporary globalism
(IGI Global, 2014)
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore ...
Contemporary Debates on Politics and Public Administration in the Postmodern Era
(Peter Lang AG, 2019)
The volume provides a collection of articles on current debates in the fields of politics and public administration. The authors deal with frequently mentioned concepts of our era in political and public administration ...
Transcultural marketing for incremental and radical innovation
(IGI Global, 2013)
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of ...