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The effects of an accounting information system on the institutionalisation level of enterprises
(Peter Lang AG, 2016)
An accounting information system (AIS) is a system of collecting, storing, and processing financial and accounting data that is used by decision makers. An accounting information system is generally a computer-based method ...
Green development: Case of Turkey, Norway, and China
(IGI Global, 2016)
The focus of this chapter is to assess green or sustainable development concept because of its increased importance throughout the world. Droughts, environmental degradation, air pollution, greenhouse gas emissions are ...
The effect of brand trust on consumers' buying behavior: A study on forum Trabzon shopping center consumers
(Peter Lang AG, 2016)
Having become today's most strategic commercial products, brands have reached a better economic size than most countries. One of the most important reasons is trust in brands. For the man who built his social presence on ...
The effect of the political leader's level of "Trust" on the "Credibility" perception of the political messages: Case of the Turkish general parliamentary election on November 1, 2015
(Peter Lang AG, 2016)
Trust is an important factor in the individual's perception of the environment. Even if trust is interpreted as a sense growing voluntarily, it is actually formed as a result of perception management. In this regard, it ...
Marketing approach for non-profit organizations
(IGI Global, 2016)
All marketing definitions focus on the same point: customer orientation and the satisfaction of customer needs. Within this framework, although marketing approach in most of studies primarily deal with institutions and ...