Ara
Toplam kayıt 6, listelenen: 1-6
Factors Affecting Electronic Service Brand Equity
(IGI Global, 2013-11)
The purpose of this study is to determine the factors affecting electronic service brand equity and to investigate consumers’ perceptions of the electronic service brands they prefer. Additionally, the study, based on the ...
Kamu Ekonomisinde Etik Değerlerin Önemi
(Açılım Kitap, 2013-10)
[Abstract Not Available]
Pazarlama'da Etik
(AÇILIM KİTAP, 2013-10)
[Abstract Not Available]
Seigniorage Revenue and Inflation Tax: Testing Optimal Seigniorage Theory for Turkish Economy
(#AD?, 2013)
The goal of this study is to test the implication of Mankiv’s (1987) optimal seigniorage theory suggesting that in the long run higher tax rates are associated with higher inflation rates and higher nominal interest rates ...
Toplam Kalite Yönetimi
(Seçkin Yayıncılık, 2013)
Giriş Dünyamızda son yüz yılda meydana gelen hızlı değişiklik-lerle birlikte, kalite anlayışı ve kaliteye bakış açısında önemli değişmeler olmuştur. Şüphesiz günümüzde kalite, kullanım, uygunluk ve ilişki gibi geniş bir ...
Transcultural Marketing for Incremental and Radical Innovation
(IGI Global, 2013-11)
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of ...