Turizm Fakültesi
https://hdl.handle.net/20.500.12440/38
2024-03-29T13:16:19Z
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Past, present, and future scene of influencer marketing in hospitality and tourism management
https://hdl.handle.net/20.500.12440/6170
Past, present, and future scene of influencer marketing in hospitality and tourism management
Polat, Eray; Çelik, Fati; Ibrahim, Blend; Gursoy, Dogan
This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T) field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies research themes, theoretical underpinnings, and methodologies utilized in IM-research. Seventy-five studies are examined through co-citation, bibliographic coupling and content analysis based on the TCCM (theory/context/characteristics/methodology) framework. Co-citation analysis reveals that IM-research focused on travel blogs, vlogs, celebrity endorsement, influencer authenticity. An assessment of recent studies through bibliographic coupling indicates a partial shift toward the study of more contemporary issues. This field-discipline-focused hybrid-review contributes to literature and practice by presenting the past, present, and future of IM-research. © 2024 Informa UK Limited, trading as Taylor & Francis Group.
2024-01-01T00:00:00Z
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Unpacking the power of user-generated videos in hospitality and tourism: a systematic literature review and future direction
https://hdl.handle.net/20.500.12440/6146
Unpacking the power of user-generated videos in hospitality and tourism: a systematic literature review and future direction
Polat, Eray; Çelik, Fatih; Ibrahim, Blend; Köseoglu, Mehmet Ali
We review user-generated video (UGV)-research in hospitality and tourism (H&T), provide an overview of its current-state, and suggest ways forward. We adopted a systematic literature review methodology and reviewed 66 articles with TCM (theory/context/methodology) framework. UGV-research focuses on (i) destination image perception, (ii) short-form videos and travel live-streaming, (iii) behavioral intentions, and (iv) crisis management. Theoretical development is diverse, given the descriptive nature of research questions, but it is still in its infancy. The context varies by H&T setting, type of social media platform, population, and country. Research methods and techniques range from traditional analysis to advanced machine learning or artificial intelligence-based quantitative approaches, predominantly qualitative methods. © 2024 Informa UK Limited, trading as Taylor & Francis Group.
2023-01-01T00:00:00Z
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Mapping Ethics Research in the Hospitality Scholarship
https://hdl.handle.net/20.500.12440/6128
Mapping Ethics Research in the Hospitality Scholarship
Polat, Eray; Köseoglu, Mehmet Ali
This paper examines the role of ethics-related research in shaping the intellectual structure of hospitality-literature through a two-step method. The intellectual structure of the most-cited ethics-related references was revealed by co-citation analysis. Content analysis was made to reveal each cluster’s main themes. A database comprising 9664 references from seven hospitality journals, spanning 60 years, was analyzed. The analysis uncovered four thematic clusters, indicating that organizational citizenship behaviors and environmental-ethics are the predominant topics in the hospitality-ethics literature. The previous studies heavily focused on examining relationships and their practical implications. The study adopted a novel approach to bibliometric analysis that has never been used in hospitality ethics-reviews. The results of the concept-discipline-focused hybrid-review provide a comprehensive understanding of the knowledge domain and indicate research directions. © 2023 Taylor & Francis Group, LLC.
2023-01-01T00:00:00Z
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The effects of environmental value and ecological worldview on eco-recreative attitude: an application in Turkey
https://hdl.handle.net/20.500.12440/5959
The effects of environmental value and ecological worldview on eco-recreative attitude: an application in Turkey
Kement, Uzeyir; Cavusoglu, Sinan; Calik, Ismail; Durmaz, Yakup; The effects of environmental value and ecological worldview on eco-recreative attitude: an application in Turkey
This study aims to investigate the effects of environmental value and ecological worldview on eco-recreative attitudes. In recent years, human-related pollution has seriously increased. Therefore, it is critical to explain the eco-recreative attitudes of participants with an emphasis on how these attitudes support natural life. Another indicator of the significance of this study is that it explains the premises of the attitude. Environmental value in the proposed model was examined as three sub-factors: biospheric, altruistic, and egoistic. Also, an eco-recreative attitude has three sub-factors, which are affective, cognitive and behavioural. The study population consisted of individuals who participated in eco-recreation activities in Turkey. The data were collected through a questionnaire form using the convenience sampling method. The analyses were conducted using SmartPLS. The findings showed that biospheric (positive) and egoistic value (negative) had an effect on ecological worldview, while ecological worldview had a positive effect on affective, cognitive and behavioural attitude. Also, the altruistic value did not significantly affect the ecological worldview.
2023-01-01T00:00:00Z